Driving Presale Success Through Full-Service Marketing and Multi-Channel Distribution

Category: Web3 / Software - Full Service Marketing
Partner: Roxonn
Objective: Successful token presale on XDC and DEX listing with a comprehensive awareness campaign

1. Background

Roxonn is a Web3 software project that was preparing to launch a token presale on XDC Sale, followed by a DEX listing. As the project moved toward its public launch, the team needed a comprehensive marketing partner that could execute across multiple channels simultaneousl,y from community building and social media strategy to paid advertising and PR distribution.

Roxonn was looking for a full-service marketing partner that could:

1. Drive qualified impressions and engagement at scale across multiple platforms

2. Build and moderate community presence to align messaging and increase followers

3. Execute coordinated PR, content, and paid advertising campaigns

4. Deliver measurable results leading to a successful presale and exchange listing

That's where Klink came in.

2. Objectives

Together, Roxonn and Klink aligned on four core goals:

1. Execute successful presale: Drive awareness and engagement that converts into presale participation, with a target raise of 30k USD on XDC Sale.

2. Deliver committed impression volume: Achieve contracted impression delivery of approximately 21 million impressions across all marketing channels within the 1-month campaign window.

3. Build sustainable community presence: Implement full social media strategy including community moderation, follower growth, and aligned messaging across platforms to support both presale and post-listing phases.

4. Establish credible market presence: Execute PR strategy including branded SEO articles and placements in recognized financial media outlets to position Roxonn as a legitimate project in the Web3 space.

3. Klink's Solution

Klink activated a full-service marketing approach for Roxonn, coordinating efforts across social media, paid advertising, PR distribution, community management, and direct user outreach.

a) Social Media Strategy & Community Management

Klink developed and executed a comprehensive social media plan, including:

• Platform strategy: Coordinated messaging and content calendar across Twitter, Telegram, and other relevant Web3 community platforms

• Community moderation: Active moderation to drive engagement, answer questions, and maintain positive community sentiment during presale phase

• Follower growth campaigns: Targeted initiatives to increase organic and engaged follower base

• Content alignment: Ensuring consistent messaging across all platforms to reinforce presale value proposition and project legitimacy

This foundation created an engaged community ready to participate in the presale and support post-listing activity.

b) Paid Advertising Management

Klink managed paid advertising campaigns across multiple channels:

Performance Metrics:

• 311,818 impressions delivered through managed ad campaigns

• 57,135 clicks generated

• 18.32% CTR achieved

Improvement Over Baseline:

• Before Klink's campaign management: 17,023 views, 1,595 clicks, 9.37% CTR

• After optimization: 311,818 impressions, 57,135 clicks, 18.32% CTR

This represented significant optimization in ad creative, targeting, and placement strategy to double click-through performance while scaling volume.

c) PR & Media Distribution

Klink executed a coordinated PR strategy including:

• Branded SEO article: Long-form content optimized for search visibility and positioned to establish project credibility

• Financial media placements: Secured coverage in recognized outlets including:

  • Business Insider (markets.businessinsider.com)

  • Benzinga (benzinga.com)

  • ADVFN (advfn.com)

These placements provided third-party validation and extended reach beyond crypto-native channels into traditional financial media audiences.

d) Direct User Outreach

Klink leveraged its owned channels for additional distribution:

• Newsletter campaign: Distributed to 600,000 users with 1% CTR (6,000+ clicks)

• Push notifications: 1 million push notifications sent to engaged user base

This direct access to Klink's user ecosystem provided immediate reach to an audience already familiar with Web3 projects and earning opportunities.

e) Alpha Trading Groups & Influencer Networks

Klink coordinated outreach through:

• Alpha trading groups to generate early interest and discussion

• Strategic influencer partnerships to amplify messaging

• Community moderators across relevant Web3 channels

4. Results

Within the 1-month campaign duration, Roxonn achieved:

Primary Objective:

• ✅ Successful presale completion: 30k USD raised on XDC Sale

• ✅ Successful DEX listing following presale completion

Marketing Delivery:

• 32,075,669 total impressions (152.7% of contracted 21M)

• 311,818 paid ad impressions with 18.32% CTR

• 57,135 clicks through managed advertising

• 6,000+ newsletter clicks (1% CTR on 600K distribution)

• 1M push notifications delivered

• Media coverage in Business Insider, Benzinga, ADVFN

6. Key Takeaways for Advertisers

Full-service marketing delivers beyond single-channel campaigns.

Roxonn's success wasn't achieved through paid ads alone. The combination of community building, PR distribution, social media strategy, and direct user outreach created multiple touchpoints that reinforced messaging and drove presale participation.

Over-delivering on contracted impressions builds partner trust.

• Ability to scale campaigns beyond minimum commitments

• Access to multiple distribution channels

• Commitment to partner success beyond contractual minimums

Coordinated messaging across channels amplifies impact.

The same core message, Roxonn's presale on XDC Sale, was distributed through the multi-channel consistency created recognition and trust that single-channel campaigns cannot achieve.

Going from 9.37% CTR to 18.32% CTR while simultaneously scaling impression volume demonstrates:

• Better ad creative and messaging

• More refined audience targeting

• Platform-specific optimization

• A/B testing and iteration

Web3 projects benefit from credible media placement and direct access to engaged user bases accelerates awareness.

Why This Matters for Web3 Project Launches?

If your team is preparing a token presale, DEX listing, or Web3 product launch, Roxonn demonstrates how full-service marketing execution can deliver:

✅ Multi-channel coordination (social, paid, PR, direct outreach)
✅ Measurable performance improvement (95% CTR increase)
✅ Contract over-delivery (52.7% more impressions than committed)
✅ Successful presale completion (30k USD raised)
✅ Media credibility building (traditional finance outlet coverage)
✅ Sustained community growth (foundation for post-listing engagement)

Roxonn is a solid example of how Klink can function as a comprehensive marketing partner for Web3 projects, coordinating strategy and execution across multiple channels to deliver measurable outcomes beyond impression volume.