(According to the other competitors if we can add real data to the campaign, or according to the format of the protocol)

Scaling High-Intent User Acquisition With Klink’s Outcome-Based Offerwall

Category: Fintech - User Acquisition / Offerwall
Partner: Wirex
Objective: Geo-specific, high-intent new users

1. Background

Wirex is a global fintech app that lets users earn, spend, and move money across traditional and digital currencies. As the product expanded into new markets, the team needed a way to acquire users who would do more than just download the app; they needed people who would complete KYC, fund their account, and start transacting.

Wirex was looking for a performance partner that could:

1. Reach users across 50+ countries

2. Align spend with completed, high-value events

3. Protect user experience while scaling acquisition

That’s where Klink came in.

2. Objectives

Together, Wirex and Klink aligned on three core goals:

1. Acquire high-intent users at scale: Focus on users willing to complete KYC and a first transaction, not just install the app.
   
   

2. Target priority regions efficiently: Run a global campaign with emphasis on the US, France, Germany, Italy, and Brazil.
   
   

3. Maintain a clean experience: Ensure Wirex’s tasks feel like an optional earning path inside Klink, not an interruption.

3. Partner Perspective

Marcel Welman: Affiliate & KOL Marketing Manager, Wirex

4. Klink’s Solution

Klink activated Wirex across its outcome-based offerwall, building a structured task flow that rewarded users for completing key milestones.

a) Offer Design: Pay for What Matters

Wirex’s campaign was built around two core actions inside Klink:

• Complete KYC

• First deposit and first transaction

Rather than optimizing for impressions or clicks, Wirex aligned spend directly with verified user actions. This created a clear connection between performance outcomes and acquisition investment.

b) Geo Strategy: 50 Countries, Focused Demand

Klink ran Wirex across 50+ countries, with main focus toward:

• United States

• France

• Germany

• Italy

• Brazil

This allowed Wirex to scale globally while concentrating its budget where performance and lifetime value were strongest.

c) Verification & Reporting

Klink’s infrastructure tied every payout to a verified event, giving Wirex:

• Transparent reporting on clicks, conversions, and conversion rate

• Clean mapping between Klink tasks and Wirex’s internal KPIs

• A repeatable, data-driven basis for optimization

5. Results

Within the campaign period, Wirex achieved:

• 190,000+ clicks

• 29,500+ conversions

• 15.59% conversion rate

For a fintech funnel requiring both KYC and a funded transaction, this conversion rate signaled strong user intent and high traffic quality from Klink’s offerwall.

6. Key Takeaways for Advertisers

• Offerwalls can drive real fintech outcomes, not just top-funnel volume.

• Designing around concrete events like KYC and first transaction gives growth teams a cleaner way to justify spend.

Partnering with Klink lets brands plug into an ecosystem of 1M+ registered users and millions of completed tasks, already conditioned to complete outcome-driven journeys.

If your team is exploring outcome-based user acquisition, Wirex is a solid example of how Klink can plug into an existing growth stack and deliver measurable, scalable results.